Next in Intelligent Training
Medical precision turns personalized data into clear direction with our new AI-powered solution. It links insights and intelligent training to keep members engaged and returning.
Next in Strength
The Magnum Series is strength without shortcuts. Equipment designed for dedicated lifters that keep coming back for more. For the training facilities that don’t chase trends.
Next in Cardio
Whether your members want cardio equipment that's beautifully straightforward or rich with entertainment, our new generation of consoles will meet and exceed their needs with improved accessibility and a growing suite of connectivity features.
new addition to our Connected Solutions ecosystem, developed through a powerhouse partnership.
new Magnum Plate-Loaded units for serious strength training.
next-gen cardio consoles built to support and enhance every fitness journey.
INTRODUCING THE
MATRIX STRETCH PLATFORM
WHERE STRETCHING TAKES CENTER STAGE
If you’re ready to complete your offering with a superior recovery experience, the Matrix Stretch Platform gives your members stretching options that are as effective as they are comfortable. Its angled platform, padded bench and support bars allow for deeper, more progressive stretches, while the open, versatile design lets members of all body types confidently explore new stretches, improving flexibility and mobility. Bring the Matrix Stretch Platform to your facility today, and let stretching take center stage.
INTRODUCING THE UPPER BODY CYCLES
NOW EVERYONE GETS A TURN
From your cardio floor to group training and anywhere in between, you can engage all your members with our inclusive new cardio experience. Our Upper Body Cycles build progressive strength and endurance with synchronous, asynchronous and independent arm rotations, using repeatable resistance just right for each individual. For both seated and standing workouts, our Upper Body Cycles adjust quickly and intuitively to get each uniquely able user started. Bring our new Upper Body Cycles to your facility today so everyone gets a turn.
NOTHING ELEVATES EXERCISE LIKE ONYX.
That’s because only our premium collection combines seamlessly smooth surfaces, elegant angles and rippling textures with a dash of vivid light to invigorate the senses. From the eye to the fingertips to the feel beneath your feet, every interaction and every moment is crafted to be exceptional, immersive and unlike anything else.
Discover an experience for the senses at booth 1804
MONDAY, MARCH 16
2:15 PM - 3:15 PM
Education Session
Muscle Health Gains That Drive Member Loyalty
Room TBD, San Diego Convention Center
The fastest growing modality in the fitness industry is resistance training. Participation is rising across demographics, with women and older adults showing strong growth alongside younger adults who remain the largest gym segment. This session defines four capacities of muscle health (hypertrophy, strength, power, and endurance) and the practical ways to measure these with tools you already have. We’ll explore the distinctions in how to program for these capacities as well as how to communicate progress in clear member terms that build engagement and member loyalty.
Karlie Intlekofer, PhD, CNC, CPT Global Research Scientist Matrix Fitness
3:30 PM - 4:30 PM
Supplier Seminar
The Science of Guidance: How AI Turns Personal Data into Meaningful Action
Room TBD, San Diego Convention Center
As gyms become more connected, the challenge is no longer collecting data but transforming it into guidance people can trust. This session examines how applied science, trusted measurement, and AI-driven interpretation turn data into meaningful, personalized action. Explore how readiness, recovery, and adaptive programming support coaching decisions, consistency, and long-term engagement.
Karlie Intlekofer, PhD, CNC, CPT Global Research Scientist Matrix Fitness
Renee J. Rogers, PhD, FACSM, FTOS Senior Scientist, University of Kansas Medical Center
Research Collaborator & Educational Consultant, seca
Steve Barrett Director of Global Fitness Programming Matrix Fitness
Tiffany Hoeye (moderator) Vice President of Marketing, Commercial Matrix Fitness
TUESDAY, MARCH 17
8:30 AM - 9:45 AM
Sponsored Keynote
The Spiritual Billionaire
Room TBD, San Diego Convention Center
Being an entrepreneur is a journey you walk, as you look to achieve big things. In this speech, Jesse shares stories from his own path. Brought to life with the help of DJ Dee Wiz, through humor, music, love, loss, and knowledge, Jesse distills lessons he's learned. By breaking down the hours in a day, and knowing that sometimes a lot of soul, creating your own luck, and the power of the spoken word can allow your own journey to get you exactly what you want, without having to give up what you have.
Jesse Itzler Entrepreneur, Author, Speaker
10:00 AM - 6:00 PM
TRADE SHOW
Booth 2111
3:00 PM - 3:45 PM
Education Session
The Integrated Gym Experience: Creating a Seamless Journey from Equipment to Ecosystem
Room TBD, San Diego Convention Center
Members expect technology to recognize them, adapt to them, and guide them—across every touchpoint. This session explores the next stage of integration between equipment, software platforms, and member-facing applications. Discover how interoperability, open data pipelines, and smarter UX design are creating environments where programming, tracking, and coaching merge into one cohesive, elevated experience.
3:00 PM - 3:45 PM
Education Session
The Integrated Gym Experience: Creating a Seamless Journey from Equipment to Ecosystem
Room TBD, San Diego Convention Center
Members expect technology to recognize them, adapt to them, and guide them—across every touchpoint. This session explores the next stage of integration between equipment, software platforms, and member-facing applications. Discover how interoperability, open data pipelines, and smarter UX design are creating environments where programming, tracking, and coaching merge into one cohesive, elevated experience.
Add to Calendar /
Andrew Kolman VP of Global Product Development Matrix Fitness
Duane Jones EVP Sales & Marketing seca
John Ford Chief Product Officer EGYM
Eric Malzone (moderator) CEO & Co-founder The Podcast Collective
4:00 PM - 6:00 PM
MATRIX HAPPY HOUR
Booth 2111
WEDNESDAY, MARCH 18
7:00 AM - 8:30 AM
EARLY MORNING WORKOUT
Booth 2111
10:00 AM - 4:00 PM
TRADE SHOW
Booth 2111
3:00 PM - 4:00 PM
MENTAL HEALTH FIRESIDE CHAT
Room 5B, San Diego Convention Center
IHRSA 2023 highlights the role that the fitness industry plays in mental wellness. Discover the behavioral elements of the fitness consumer and their motivations for exercise. Tap into the science behind the mental health benefits of exercise. Better understand your role as a fitness professional in the mental health of your clients, staff and club members.
Derek Gallup Global EVP Of Fitness UFC GYM
Kevin McHugh COO The Atlantic Club
Karlie Intlekofer Global Research Scientist Matrix Fitness
Lynne Brick President, Co-founder OHANA Growth Partners, John W. Brick Mental Health Foundation
