Matrix doesn’t just manufacture equipment — we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering innovation that outperforms the ordinary in better, smarter ways. Best of all, we design and develop all of our durable training tools in the USA, the global epicenter of strength training.
We are revealing TEN new additions to our Magnum Plate-loaded lineup and more new products at The HFA Show!
DISCOVER STRENGTH THAT NEVER RESTS AT BOOTH 1403
INTRODUCING THE
MATRIX STRETCH PLATFORM
WHERE STRETCHING TAKES CENTER STAGE
If you’re ready to complete your offering with a superior recovery experience, the Matrix Stretch Platform gives your members stretching options that are as effective as they are comfortable. Its angled platform, padded bench and support bars allow for deeper, more progressive stretches, while the open, versatile design lets members of all body types confidently explore new stretches, improving flexibility and mobility. Bring the Matrix Stretch Platform to your facility today, and let stretching take center stage.
INTRODUCING THE UPPER BODY CYCLES
NOW EVERYONE GETS A TURN
From your cardio floor to group training and anywhere in between, you can engage all your members with our inclusive new cardio experience. Our Upper Body Cycles build progressive strength and endurance with synchronous, asynchronous and independent arm rotations, using repeatable resistance just right for each individual. For both seated and standing workouts, our Upper Body Cycles adjust quickly and intuitively to get each uniquely able user started. Bring our new Upper Body Cycles to your facility today so everyone gets a turn.
NOTHING ELEVATES EXERCISE LIKE ONYX.
That’s because only our premium collection combines seamlessly smooth surfaces, elegant angles and rippling textures with a dash of vivid light to invigorate the senses. From the eye to the fingertips to the feel beneath your feet, every interaction and every moment is crafted to be exceptional, immersive and unlike anything else.
Discover an experience for the senses at booth 1804
WHERE TO SEE #TEAMMATRIX
WEDNESDAY, MARCH 12
9:15 AM - 10:15 AM
Education Session
Global Wellness - State of the Industry
South Pacific A, Mandalay Bay Convention Center
The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.
Panelists include:
Karlie Intlekofer Global Research Scientist Matrix Fitness
THURSDAY, MARCH 13
8:45 AM - 9:45 AM
Sponsored Keynote
Building a Global Wellness Legacy: A Fireside Chat with Chuck Runyon on Leadership, Growth, and Advocacy
South Pacific Ballroom F, Mandalay Bay Convention Center
The co-founder of one of the largest fitness brands in the world sits down for a fireside chat with HFA President and CEO Liz Clark to talk about three topics close to his heart: leadership, fitness advocacy, and the future of global wellness. Join Chuck Runyon, co-chair of the Purpose Brands board of directors, as he speaks candidly about the industry's future around the globe—and why it’s never been a better time than right now to be in the business of wellness.
Chuck Runyon Co-Founder and Co-Chair Purpose Brands, LLC
10:00 AM - 6:00 PM
TRADE SHOW
Booths #1403 and #1804
1:00 PM - 2:00 PM
Sponsored Education Session
Holding Space for Recovery to Reinforce Fitness Offerings
Islander D, Mandalay Bay Convention Center
Explore the recruitment and retention advantages of promoting recovery-focused spaces within your facility. While strength training and high-intensity workouts are key, recovery spaces offer a complementary approach. These areas not only optimize physical restoration but also promote emotional healing, contributing to long-term retention. You'll gain actionable strategies to use recovery offerings as a driver of member loyalty and a culture of well-being.
Karlie Intlekofer Global Research Scientist Matrix Fitness
Rick Muhr Marathon Coach & Matrix Brand Ambassador
4:00 PM - 6:00 PM
HAPPY HOUR
Booth #1403
FRIDAY, MARCH 14
7:00 AM - 8:30 AM
EARLY MORNING WORKOUT
Booths #1403 and #1804
10:00 AM - 4:00 PM
TRADE SHOW
Booths #1403 and #1804
3:00 PM - 4:00 PM
MENTAL HEALTH FIRESIDE CHAT
Room 5B, San Diego Convention Center
IHRSA 2023 highlights the role that the fitness industry plays in mental wellness. Discover the behavioral elements of the fitness consumer and their motivations for exercise. Tap into the science behind the mental health benefits of exercise. Better understand your role as a fitness professional in the mental health of your clients, staff and club members.
Derek Gallup Global EVP Of Fitness UFC GYM
Kevin McHugh COO The Atlantic Club
Karlie Intlekofer Global Research Scientist Matrix Fitness
Lynne Brick President, Co-founder OHANA Growth Partners, John W. Brick Mental Health Foundation
